Thursday, 17 January, 2008

Article: Lessons on corporate blogging

-Akshay Ranganath

In his article, Lessons from Corporate Blogging , Nicholas Carr, the author of the controversial paper, 'Does IT Matter ' puts in his thoughts over corporate blogging. Here's what he has to says:

  1. Set some sensible and hygienic ground rules - don't be too stifling but, at the same time, don't allow anything and everything on the corporate blog
  2. Remember that a blogger can create a huge audience - and the blog is associated with the blogger. Not the corporate. So when the blogger moves, the blog moves. The corporate could have some potential repercussions.
  3. Align the blog with the business strategy. Don't blog for blogging sake. Dell being a 'direct-to-customer' leverages listenting to its customer through the blogs.
  4. When getting started, try with a narrowly focused blog - and then open the flood-gates. Apple successful did this.

Check out the complete article at BusinessWeek.

Reference:
Lessons in Corporate Blogging . What your company can learn about keeping an online journal from the likes of Dell, Microsoft, and Apple

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