tag:blogger.com,1999:blog-53448148768300713292011-11-28T04:52:11.317+05:30A blog on Web Analytics, Open Source Tools and how it is changing the landscape of the Media IndustryMAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.comBlogger431100tag:blogger.com,1999:blog-5344814876830071329.post-4705848704646326012009-03-08T17:54:00.003+05:302009-03-08T18:02:30.128+05:30

-Akshay RanganathLast week, in our office, we were working on building an application that needed some graphs and charting capability. Lots of options came up, from Flash, to Silverlight, CSS, AJAX and so on. However, when the timelines got clearer, we had to look for something that was fast and already doing most of the work..The way we went about deciding on the solution and building a small

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-35641466157475716882009-01-28T08:10:00.000+05:302009-01-28T08:12:07.707+05:30

-Akshay Ranganath Today, I was just going through some of the popular news items on Digg and found some interesting articles. Microsoft which has been the leader in desktop OS and the browser market (despite alternatives) is now suddenly in the midst of a dual modal attack. Until now, the competition to MS was more ideological - GNU movement that defined what is *free* but failed to provide any

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-11417721941285908372009-01-28T08:09:00.001+05:302009-01-28T17:30:54.965+05:30

-Akshay Ranganath As per the Google Blog dated 11th Dec, Google Chrome is now off beta. Frankly though, I am so used to FF that Google Chrome never really registered with me. I did use it more as a fancy thing for a few days and then sort of forgot. How was it with you guys? Any ardent fans of Chrome out there? One thing that is not clear is if users will need to reinstall the new code or if the

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-26811263049426664162009-01-28T08:08:00.000+05:302009-01-28T08:09:34.657+05:30

-Akshay Ranganath For a particular need, I had done a comparison of Piwik versus Google Analytics as a web analytics tool. Thought of sharing the same. Points considered in evaluation Cost / TCODevelopment or customization timeFeatures needed (traffic reports v/s commerce metrics)Ease of integration to other marketing productsMaturity of Analytics implemenation Advantages of Piwik All

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-46059719038432426062009-01-28T08:07:00.001+05:302009-01-28T17:35:30.278+05:30

-Akshay Ranganath Google recenty announce bundling of more Enterprise class features into its Analytics package (See Google Analytics blog at http://feeds.feedburner.com/~r/blogspot/tRaA/~3/428822828/more-enterprise-class-features-added-to.html) In short, the new features added were: User Interface refresh.AdSense now integrated into GA.Advanced visualizations: Motion Charts!Custom Reports!

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-78314890825080113782009-01-28T08:03:00.002+05:302009-01-28T17:33:16.868+05:30

In the world of web analytics, one of the fundamental pillars of understanding the site behaviour is through segmentation whose “is to allow your marketing/sales program to focus on the subset of prospects” (1). One of the methods of segmenting the visitors to a web site is via campaigns. It is defined in as:A specific, defined series of activities used in marketing a new or changed product or

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-87193520494704087822009-01-28T08:01:00.000+05:302009-01-28T08:02:49.304+05:30

-Akshay Ranganath Today, Google is launching it's new browser called "Google Chrome" as a beta in more than 100 countries. This is to be an open source browser, taking a lot from the communities of Firefox and Apple. Reasoning on the lauch, the official Google Blog says, "We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-80811068368762299672009-01-28T08:00:00.001+05:302009-01-28T08:01:37.082+05:30

-Akshay RanganathIn this artilce, I'd like to point out the difference between the third and first party cookies and the relative merits / demerits of both. Its based on the article by Avinash Kaushik's blog and the book "Web Analytics Demystified" by Eric Peterson. This is an important cnsideration that you should take care before starting an analytics implementation. It could determine the

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-90082995557968336232008-06-28T11:56:00.000+05:302008-06-28T12:01:15.529+05:30

Today, I was just looking at something and stumbled a nifty tool call W.A.S.P. Its a plugin for Firefox and stands for Web Analytics Solution Profiler. Freely downloadable from http://wasp.immeria.net, this tool can give you the metrics being collected from your site - and the actual analytics tool being used on that site.For someone using tools like Google Analytics (GA) this is a big boon. This

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-57414610639707608582008-03-16T09:46:00.000+05:302008-03-16T09:50:10.675+05:30

-Akshay Ranganath Lately, we've been conducting a lot of tools evaluation for a new client. One of the things that we were looking was to see if any Web Analytics tool could help us in readily getting the reports for our client. Here's a short synopsis of our reporting needs and a mapping to phpMyVisites. Reporting needs of client Our client wanted to gather some information on the usage

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-83966843524123642802008-01-26T11:16:00.000+05:302008-01-26T11:27:44.458+05:30

-Akshay Ranganath My Problem Well, as usual, my desktop running Windows XP got infected by virus and died yesterday (Apparantly, AVG did not help). I was about to re-install XP on it when it dawned on me that ever since I'd installed XP, I was having trouble with the machine. You see, my machine is an old Pentium, 555 Mhz with 192MB RAM. It takes eons to run XP and crashes with Windows

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com11tag:blogger.com,1999:blog-5344814876830071329.post-83437039042591650352008-01-17T22:06:00.001+05:302008-02-04T07:56:37.978+05:30

-Akshay Ranganath After a long break from the field of analytics, I am back to it! I was just waiting for the data to be collected on my blog to take this further. In this article, I'll try and explain the importance of trends and how you can derive valuable actionable (and curious) data from the metrics. The way the article is written is how the thought process went on in my mind. So, it's not

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-31419814158879240912008-01-17T22:04:00.000+05:302008-01-17T22:05:34.960+05:30

-Akshay Ranganath In his article, Lessons from Corporate Blogging , Nicholas Carr, the author of the controversial paper, 'Does IT Matter ' puts in his thoughts over corporate blogging. Here's what he has to says: Set some sensible and hygienic ground rules - don't be too stifling but, at the same time, don't allow anything and everything on the corporate blogRemember that a blogger can create

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-65251425137619033402008-01-17T22:02:00.000+05:302008-01-17T22:04:25.248+05:30

-Akshay Ranganath There was a wonderful article on how where the Media as a space is headed. This is an article by a VC about how he sees his kids use the new media and what he can derive from their usage. In short, he feels: DVDs will be big mainly for the TV shows - it delivers more bang for bucks than movies.Movies are cool in theatres - stillBooks are still read - the old way. Reading

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-4895143778500747542007-12-24T19:58:00.000+05:302007-12-24T19:59:47.827+05:30

-Akshay Ranganath In the hard-headed economically oriented and prestigious magazine, The Economist, Open Source has come in for a lot of praise. Read the article on predictions for the year 2008 with regards to adoption of Linux based machines by enterprises. Sample this: Asus Eee comes at a nifty price of just $ 400 - pre-loaded with Open Source tools along with Linux as the OS. Compare this to

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-13164310143068568922007-12-08T11:52:00.001+05:302007-12-08T11:52:48.341+05:30

Today, I read this intriguing article on dangerous or malacious code on Ubuntu. The article was quite an revealeation in terms of how someone can ensure that your life with Linux is destroyed! The post talks about some really malacious commands that were provided as solution to questions on various Ubuntu formums. They were cleaverly disguised as simple steps for solviing dialy computing issue

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-59929878364381696032007-12-08T11:41:00.000+05:302007-12-08T11:42:38.518+05:30

Lately, I had to take sessions on Web Analytics to multiple user groups. The types of questions that were asked and the focus from the groups opened my eyes on a problem that we'd never realized till now - identifying the right ‘fit' of people for Web Analytics. Come to think of it: When you have a Java project, you look for a Java resource. When you have a .Net one - you get a .Net person. But,

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-91061276308188051872007-11-04T20:13:00.000+05:302007-11-04T20:14:36.769+05:30

-Akshay RanganathLast week, we received a few requests for implementing Analytics code on over 1000 pages of a client web site. It was while breaking our heads over the sheer amount of mundane task that we realized on the potential of making this process a lot more easier.BackgroundNow a days, almost everyone wants to have analytics code implemented on their site. Given that Google is offering it

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-33460921225912468932007-11-02T14:30:00.000+05:302007-11-02T14:49:59.815+05:30

-Akshay Ranganath Read this nice article on the 7 Web Analytics Sins from ClickTrack. The 7 sins are: Sin #1: Simple Visitor CountsLearn the factors that can potentially skew visitor data. Sin #2: Search Term PopularityUnderstand why marketers must concentrate on the quality of visitors a keyword delivers, rather than the quantity. Sin #3: The Linear FunnelLearn the reasons why traditional

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-12314798874757322192007-10-29T17:11:00.000+05:302007-11-02T14:50:21.943+05:30

Akshay RanganathWhat to see in your Analytics Report?Once you have for the Analytics Code onto the site, what do you start to measure? Here’s a short article on it with Google Analytics and a Blog on Ubuntu Linux as an example.The site used for recording is our own groupMAGNET blog, http://groupmagnet.blogspot.com/.Reports from DashboardVisitor CountThe very first report on the site reports on

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-51667481476677188572007-10-15T22:11:00.000+05:302007-11-02T14:50:44.044+05:30

-Akshay RanganathIts been three months since I installed Ubuntu 7 (Fiesty Fawn) on my laptop. Looking back at the way I've used it and issues faced, here's my take on the system:1. User InterfaceThe UI is definitely simple and easy to use. Quite nice, fast and robust. Maybe not as sleek as Windows but, it gets the job done. I did not have time to explore various other themes - so maybe, there are

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-84960013152537173172007-08-15T19:12:00.000+05:302007-08-15T22:37:31.632+05:30

-Akshay RanganathToday, I was reading the book, "The Long tail" and I started to wonder on which of the sites digg.com or del.icio.us offers a more user-oriented behaviour? After all Web2.0 is about this freedom right?Where del.icio.us is better for targeting as compared to digg.com?So, here's my thoughts on it:As per the digg.com sites submitting methodology, users choose a URL, add in the

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-59607139237861304542007-07-29T23:58:00.000+05:302007-07-31T01:24:50.453+05:30

Let us look into some features that are given by adsense which make a publisher’s life a hell lot easier.1. Channels:Channels are primarily used to determine which type of ads or what pages are earning the most adsense revenue. Channels offer a deeper level of analysis than that provided by overall revenue reports. Channels allow to break down reporting to monitor the performance of sites,

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-64408438708002259762007-07-29T02:23:00.001+05:302007-07-29T02:43:38.177+05:30

Lets discuss a few things about Google adsense. Once you get your account approved you will have 3 different ways to make money.1.Adsense for content2.Adsense for search3.ReferralsFor all the 3 types, Google gives a JavaScript code snippet, that can be placed on any webpage and ads will be rendered on the page immediately after placing the code. Let us know something about these 3 ways:1. Adsense

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-37050390162535365002007-07-28T15:57:00.000+05:302007-07-28T16:09:51.100+05:30

-Akshay RanganathWhile working behind a proxy, the normalsudo apt-get install may not work. This is because of the command line interface does not detect the proxy settings. To ensure a smooth installation without unnecessary hassles of digging through the settings, using the UI based approach is a lot more easier.5 steps to setup Synaptics Package Manager for a proxy based networkOpen the

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-66746645827937906552007-07-28T12:02:00.000+05:302007-07-30T10:27:09.193+05:30

- Chandra NayanaWe are here to take u through development of AJAX enabled web applications easily from scratch step by step.Before going forward have a look at below links:Click and learn AJAXClick and know S/W installations for AJAXASP.Net Ajax server controls: They contain server and client code that integrate to produce Ajax like behaviour.Frequently used server controls are:ScriptManager :

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-87242731700491678532007-07-28T11:49:00.000+05:302007-07-28T13:54:19.151+05:30

-Chandra NayanaInstallations:Click here and learn AJAXThis installation includes Microsoft ASP.NET 2.0 AJAX Extensions, which is a server framework, and the Microsoft AJAX Library, which consists of client script that runs on the browser.Note: The installation process installs the ASP.NET AJAX assembly (System.Web.Extensions.dll) in the global assembly cache (GAC). Do not include the assembly in

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-83837592077588121842007-07-28T11:20:00.000+05:302007-07-28T13:26:52.261+05:30

- Chandra NayanaAJAX stands for Asynchronous JavaScript And XML.AJAX is not a new programming language, but a new way to use existing standards.With AJAX you can create better, faster, and more user-friendly web applications.AJAX is based on JavaScript and HTTP requests.U can find this on any website.But----We take U thru simple way of creating AJAX enabled website from scratch to know click

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-15454229385343540762007-07-24T02:05:00.000+05:302007-07-24T13:36:44.347+05:30

-Akshay RanganathFor a long time, I used to always wonder if it would be possible to collate news that I was interested in and then offer it on my blog. Say for example, if I was having a web site on Web 2.0, would it be possible to offer latest news from some authentic source. The obvious reason would be to provide more material to my viewers and ensuring that they are satisfied with the

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-705434791098570192007-07-23T16:34:00.000+05:302007-07-23T18:33:36.181+05:30

del.icio.us Bookmarks from Akshay Ranganath View RSS feed View RSS feed

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-7126422769271434922007-07-21T22:56:00.000+05:302007-12-08T11:45:00.617+05:30

A lot has been said on Web Analytics. But, when I tried to find some resources that can be read and immediately used to start doing something, there wasn't much.In most of the professional environment, the focus is on being actionable rather than going into too much of theory. There is a pressure from Marketing departments to measure effectiveness and IT is generally left hapless without any clue

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-86835367105447987212007-07-21T05:01:00.000+05:302007-07-22T17:39:03.072+05:30

-Akshay RanganathOpen the file /etc/fstab in gedit (Applications > Accessories > Text Editor)This file will have the partition details of .the hard disk. For all the Windows partition, it will have data of the following format:UUID=9877-489A /media/sda1 vfat defaults,utf8,umask=007,gid=46 0 1If the last value is a 1 then, it means that the default setting is to scan your Windows

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com2tag:blogger.com,1999:blog-5344814876830071329.post-25366854387989455792007-07-15T20:24:00.000+05:302007-07-15T20:40:33.945+05:30

Unique VisitorThe unique visitor metric basically tries tho measure the number of unique people who visited the site within a given period of time. The visitor is counted exactly once for the period. Generally, the unique visitor metric is calculted for a specific period of time. Some examples are:Hourly unique visitorsDaily unique visitorsMonthly unique visitors and so on.To clarify, if I visit

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-6722110257537299062007-07-11T12:24:00.000+05:302007-07-13T16:53:34.361+05:30

This article is intended to provide a fair knowledge about PageRanking in SEO. PageRank is one of the methods Google uses to determine a page’s relevance or importance. Before going into details it’s better to mention the short hands used in this article.PR: Page Rank of the page.Backlink: If page A links out to page B, then page B is said to have a “backlink” from page A.What is a PageRank?In

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-76777677038287222392007-06-29T11:42:00.001+05:302007-07-06T11:38:50.873+05:30

By Chandra NayanaBlogging from our own web pages to Bloggers.com or Wordpress.com is simple.What we have to do is just follow the steps given below:Suppose we have our own pages in bloggers.com what we have to do isStep 1:First login to your bloggers.com site, Then you will be taken to home page as shown belowStep 2:Then click on the layout in Manage your blogs tab as shown below.Step 3:

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-44956185569012932232007-06-24T23:52:00.000+05:302007-07-06T10:28:14.006+05:30

By K.Krishna Chander ReddyOnline Marketing or Internet Marketing first began in the early 1990s as simple, text-based websites that offered product information. Over time Internet marketing evolved into more than just selling information products, there are people now selling advertising space, software programs, business models, and many other products and services. By offering local advertising

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-649347350697574602007-06-24T21:51:00.000+05:302007-06-24T21:56:02.013+05:30

Today, I installed Ubuntu Linux just to try out what all the hoopla was about. It was a pleasant surprise that I faced.First of all some really heartening facts:The installer is genuinely easy!Installer detects your hardware and good package of software comes pre-installed.The system works - especially with Firefox inbuilt, and good help it is really quite easy to use.Let me explain the points in

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-18678546112866447682007-06-24T00:22:00.000+05:302007-06-24T00:49:19.783+05:30

-Akshay RanganathNow that we've see what analytics is and how to start analytics, let's get on to the next stage – seeing the metrics.At this point, the assumption is that you have a site to analyze and the analytics code has been pasted onto each and every page that you want to be tracked via the analytics software. Like I explained before our blog is using Google Analytics. Hence, I'll be

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-76077729721180453622007-06-22T19:20:00.000+05:302007-06-25T15:57:22.306+05:30

What is MAGNET?MAGNET is an initiative to gather knowledge on various new and upcoming areas of technology and general business practises in the Media and Publishing industry.MAGNET stands for Media Action Group for New and Emerging Technologies.What we intend to do?The core focus of the group is to concentrate on the following four areas of the industry:1. Web Analytics2. Online Marketing3.

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-17925146943285794452007-06-18T16:27:00.000+05:302007-06-18T19:28:33.242+05:30

- Akshay RanganathAs an experiment, I tried to add a Google Gadget to our MAGNET blog. Before starting on, let me just explain what is a Google Gadget and why I wanted it on the blog.What is a Google Gadget?As per the Google Gadgets page(1), 'Google Gadgets are mini-applications that work with the Google homepage, Google Desktop, or any page on the web. They can range from simple HTML to complex

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-10279517009800482802007-06-18T15:18:00.000+05:302007-06-18T16:26:46.750+05:30

-Dileep KumarIntroductionThis article will briefly present how a search engine works in general, with some examples of the famous search engines we have today.It's every one's knowledge today that if we want information about something, it will be available on World Wide Web. There are millions of pages on an amazing variety of topics, waiting on the web. But the bad news about the Internet is

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com1tag:blogger.com,1999:blog-5344814876830071329.post-70086242232581817302007-06-13T14:41:00.000+05:302007-06-15T19:17:24.645+05:30

Getting down and dirty with Google Analytics-Akshay RanganathIn the previous article I’d written about how to start the implementation of an analytics program. In this article, I’ll write about rolling your sleeves and getting into the actual implementation.Note that the Analytics product that I am using is Google Analytics. In your case it may the product you have chosen but the overall steps

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0tag:blogger.com,1999:blog-5344814876830071329.post-57446401707131234212007-06-09T13:37:00.000+05:302007-06-19T12:26:41.981+05:30

How to start collecting Web Analytic metrics?By - Akshay RanganathIntroductionThe following tutorial is a short primer on how to start collecting the analytics on your website. The goal of this article is explain what is Web Analytics, identify why it is necessary and explain how to start an implementation. The key take-away is help the audience to get a basic understanding and use of

MAGNEThttp://www.blogger.com/profile/04912352685578289055noreply@blogger.com0